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Unlocking Insights with Paid Media Testing
We dive into how to use split-testing on performance marketing to uncover insights on your audience and validate acquisition initiatives.
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Barbara Galiza
Why you need less metrics, but more segments
By segmenting your users or leads by source, audience and messaging, you generate learnings for your overarching marketing strategy.
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Barbara Galiza
Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
We’re all tired of measuring brand awareness campaigns with bogus metrics like CPM and Reach. Could “Attention Metrics” be the solution? We break down…
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Barbara Galiza
Using Google Analytics as a starting point for marketing analysis
No one loves Google Analytics, but it provides fast and valuable insights when getting started with a new client. We cover what metrics and dimensions…
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Barbara Galiza
Data Discrepancies in Marketing Sources: what they are, why they happen and what to do about them
Discrepancies between marketing sources can undermine trust in the data and lead to unnecessary investigations. Is it important for data sources to…
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Barbara Galiza
How to Get Attribution Right: The Minimum Data Requirements For SaaS
If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, I’ll show how I helped a SaaS company set up their…
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Barbara Galiza
Five Ways to Grow Through SEO That Are Not Content Marketing
How brands like Shopify, TripAdvisor, Veed generate quality organic search traffic
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Barbara Galiza
Growth by Galiza
Growth by Galiza
Odd blog posts about the mishmash of growth, product, marketing, analytics and revenue.

Growth by Galiza

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