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The consequences of privacy features and regulations for consumers
Ever since Apple rolled out ATT I’ve been asking friends to click “allow tracking”. In this article, I explain why—like I do to my non-marketing…
Apr 10
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Barbara Galiza
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The consequences of privacy features and regulations for consumers
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When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get…
Mar 14
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Barbara Galiza
and
Pranav Piyush
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When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
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How to Improve Paid Media Analysis and Performance with Naming Conventions
Naming conventions enable you to 1) join disparate data sources, 2) segment reporting; and 3) create audiences. We cover their benefits and best…
Feb 7
•
Barbara Galiza
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How to Improve Paid Media Analysis and Performance with Naming Conventions
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How do audit a company’s performance marketing campaigns
Paid media needs a lot more than just tweaks for optimal results. We cover what should be investigated during a performance marketing audit and how to…
Jan 8
•
Barbara Galiza
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How do audit a company’s performance marketing campaigns
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How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
We cover the different types of data assets that should be audited, when and how often you should do audit them and what you should have in hands at the…
Dec 4, 2023
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Barbara Galiza
3
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How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
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Launching 021 Newsletter, on marketing data
Covering how marketers can best leverage data; from measurement to strategy.
Oct 31, 2023
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Barbara Galiza
3
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Launching 021 Newsletter, on marketing data
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Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
With new privacy legislation and features, attribution by itself doesn’t cut it. We cover how to measure paid campaigns' performances with…
Oct 17, 2023
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Barbara Galiza
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Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
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How to Create, Maintain and Use a Testing Roadmap
A maintained testing roadmap should help you achieve high testing cadence, define actionable next steps and communicate insights to the relevant…
Sep 21, 2023
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Barbara Galiza
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How to Create, Maintain and Use a Testing Roadmap
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Unlocking Insights with Paid Media Testing
We dive into how to use split-testing on performance marketing to uncover insights on your audience and validate acquisition initiatives.
Aug 10, 2023
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Barbara Galiza
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Unlocking Insights with Paid Media Testing
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Why you need less metrics, but more segments
By segmenting your users or leads by source, audience and messaging, you generate learnings for your overarching marketing strategy.
Jun 21, 2023
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Barbara Galiza
1
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Why you need less metrics, but more segments
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Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
We’re all tired of measuring brand awareness campaigns with bogus metrics like CPM and Reach. Could “Attention Metrics” be the solution? We break down…
Jun 13, 2023
•
Barbara Galiza
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Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
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Using Google Analytics as a starting point for marketing analysis
No one loves Google Analytics, but it provides fast and valuable insights when getting started with a new client. We cover what metrics and dimensions…
May 23, 2023
•
Barbara Galiza
3
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Using Google Analytics as a starting point for marketing analysis
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021 Newsletter
Helping marketers make sense of data, from zero to one.
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